A Rebel In Need of a Refresh
One of the original disruptor brands in the wine category, 19 Crimes needed to disrupt the market again with a bold refresh that stayed true to the original while looking more fresh and modern.
If Looks Could Kill
Die cuts, foil stamps and high builds give the new 19 Crimes a more elevated and premium look. Tone of voice and copywriting add a functional brand personality with elements like the “Rebel Ruler” on the front of the label that offer a window into the taste profile.
Before and After
