CASE STUDY:

A Warmer Approach to Mental Health

The Ginger rebrand set out to make online mental healthcare approachable and free of stigma. The message resonated with users and companies, resulting in rapid growth, a dominant place in the market, and a concentric merger with Headspace in 2021.

An Engaging
App Experience

The early Ginger app offered little more than the ability to chat with a mental health coach. Refining the UI/UX and introducing engaging illustration and content gave users tools they could access before or after sessions. Care that was always at their fingertips.

  • A robust visual identity system

  • A rich, warm color palette

  • Complex emotions conveyed through illustration

  • Real, human photography

  • Bringing it all to life

Care On Demand

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