Ginger Chats
This campaign started as a brainstorm around Mental Health Month. Given Ginger was committed to destigmatizing mental healthcare, we expanded this into a year long campaign talking to musicians, business leaders, and industry professionals about mental health. The output was a rich series of videos, podcasts, articles, and even a comic strip. Ginger Chats was an excellent resource for our existing members and an excellent way to position ourselves as thought leaders in the industry.
Ginger Chats for Teens
The succes of Ginger Chats lead to the creation of a site focused on teens and the creation of a campaign to support and promote the initiative.